Let’s cut to the chase. While the economy is in its road to recovery, most small business resellers in the fashion industry are still struggling to get sales. This has been going on for the last twelve (12) to eighteen (18) months or so. Many retail stores have gone under even those that are big in the business. This event led to loosing jobs and have left many looking for ways and means to survive. I have been a search marketing specialist for a number of clients in the B2B industry and that of those in the B2C. And I saw first hand how they try to stay afloat. Those that managed to stay in business is not just because they have the liquidity to keep going but because they’ve been the right thing. Wholesale clothing for instance is a huge industry. If you are in this business, even a much smaller companies can compete with the big boys by doing your homework. They do not just rely on acquiring better merchandise, or their online business thru SEO, or go to trade shows and convention, or write articles like this so some retailers would notice them, or add some other items in the inventory like wholesale women's apparel. If you want to stay in business, do all of them not just one or two of what I’ve mentioned. You also might want to consider networking. There are so much you can do to not go under. Do your best effort and think out of the box and everything else will follow.